Coerver Arizona

Digital Marketing Specialist at Cronkite Agency

GOALS
Gain 280 active users to "Tucson Summer Camp" page by June 16, 2025
Gain 500 active users to "Summer Camps" page by July 18, 2025
Increase Instagram following by 1.7% by July 18, 2025

METRICS
Acquired 220 active users to "Tucson Summer Camp" page by June 16, 2025.
Acquired 950 active users to "Summer Camps" page by July 18, 2025.
Instagram followers increased over 4.5% in two months

Camp Photos


Captured high-quality, eye-catching photos for use in both paid ad campaigns and organic social media content.

Organic Video


Contributed to an organic video by helping develop interview questions, creating a custom cover image using my photos and collaborating on copy for the post.

Meta Ads


Created Meta ad campaigns by photographing original content, designing custom graphics and collaborating with the team to develop engaging captions and ad copy aligned with brand goals.

Doing Well

Digital Marketing Specialist at Cronkite Agency

GOALS
Acquire 10 newsletter sign-ups by July 18, 2025
Acquire 1000 views on sign-up page by July 18, 2025

METRICS
Acquired one newsletter sign-up by July 18, 2025.
Acquired 2,115 views on the sign-up page by July 18, 2025.

Reddit A/B/3 Test


Designed a Reddit graphic using Canva, identified target audiences and collaborated with the team to craft effective ad copy aligned with campaign goals.

Organic Reels


Filmed and edited organic Reels, handling video, audio and on-screen captions, while contributing visual direction and collaborating on final copy based on a team-developed script.

Spotify Ad


Created looping video for a Spotify ad and collaborated on writing the script to align with the campaign’s message and target audience.